The Brain Project presented by TELUS hopes to be a catalyst for discussion and awareness of brain health. Throughout the Summer months, sculptures will be displayed in a public exhibition in downtown Toronto and later sold to sponsoring organizations or collectors worldwide.
Proceeds from the sale will support care and research into Alzheimer’s and age-related dementia at Baycrest Health Sciences, a world leader in brain health and aging. Many Canadians have been directly or indirectly affected by dementia, Alzheimer’s, or other types of brain atrophy disorders. Baycrest Health Sciences is a global leader in geriatric residential living, healthcare, research, innovation and education, with a special focus on brain health and aging.
The Brain Project has announced additional artists joining its lineup of confirmed participants for its inaugural open air public art installation. Launching June 3rd, the innovative project will feature 100 customized brain sculptures that will be on display at venues across Toronto including Nathan Phillips Square, MaRS Discovery District, OCAD and dozens of other key City of Toronto sites.
Joining the ranks of Mr. Brainwash, Gary Taxali and Karim Rashid, as well as, Muse frontman Matthew Bellamy, and others still to be announced. Matthew Bellamy, known for his multi-faceted musical talents, likewise saw this as an opportunity to get involved with an organization that is set to start a global conversation about brain health.
Art lovers can look forward to customized sculptures by artists including Bobbie Burgers whose paintings explore the theme of time and the curious space where the pictorial meets the philosophical; David Drebin, whose work combines voyeuristic and psychological viewpoints to offer a dramatic insight into emotions and experiences; and Alec Monopoly, the alias of the New York graffiti artist who uses varied materials to subversively depict iconic pop culture characters.
The Brain Project artists include:
In early June, you can use the interactive map to discover where to head this summer to see all of The Brain Project sculptures. New locations will be added every week leading up to early June. You can check as frequently as you’d like, and can also follow #MapMonday on Twitter for the latest Brain Project Venue Hosts announcements.
For more details on The Brain Project, the artists involved, and more, please visit brainproject.ca.
*Title Image: Gary Taxali‘s brain sculpture for The Brain Project